Best Gym Equipment Brands in India
Our market analysis identifies four key tiers of gym equipment brands available to commercial buyers in India. Below, we explore the first two tiers in detail:
Tier 1: Premium International Brands
This category is dominated by globally renowned leaders like Life Fitness, Technogym, and Precor, who set the gold standard for innovation, biomechanics, and build quality. Their equipment is the result of cutting-edge research, superior ergonomic design, and seamless integration with technology. These brands are a staple in high-end health clubs, luxury hotel fitness centers, and premium corporate wellness facilities, where their reputation alone serves as a powerful marketing asset capable of justifying higher membership fees.
In India, the procurement of these brands is typically handled through official distributors such as The India Fitness Connect (TIFC) for Precor or Afton Fitness for other international names. The quality of distributor services, including installation, training, and after-sales support, plays a pivotal role in buyer decisions at this level. While this tier demands the highest investment due to advanced engineering, global branding, and import logistics, it delivers unmatched quality and prestige.
Tier 2: Leading Indian Commercial Brands
This tier features well-established domestic manufacturers like Jerai Fitness, Nortus Fitness, and Viva Fitness, known for producing reliable, heavy-duty equipment. With decades of experience, these brands have crafted a strong reputation for durability, specifically engineered to handle the demanding conditions of Indian commercial gyms.
Their key advantage lies in offering near-international quality—particularly in strength-training equipment—at more accessible price points than Tier 1 brands. A major value-add by these companies is their comprehensive, turnkey solutions, encompassing gym facility planning, layout design, equipment installation, and after-sales support. This all-in-one approach can be especially beneficial for first-time gym owners.
Focused on "Made-in-India" durability over flashy digital features, these brands cater to buyers who prioritize longevity and functionality while maintaining cost-effectiveness.
Tier 1: Premium International Brands
These brands represent the pinnacle of fitness equipment, chosen by high-end facilities that prioritize world-class performance, durability, and brand prestige. They are considered some of the best gym equipment brands globally and in India.
2.1 Life Fitness
Brand & Market Position: A globally recognized American titan, Life Fitness is a top equipment brand in India for elite commercial gyms, luxury hotels, and corporate centers seeking biomechanically superior and durable equipment.
Product Portfolio: The brand offers a comprehensive range of cardio and strength equipment. Its treadmills are famous for the patented FlexDeck Shock Absorption System, which reduces joint impact. The strength portfolio features selectorized and plate-loaded machines engineered for heavy commercial use. Technology options range from simple consoles to advanced touchscreens with app integration.
Investment & Verdict: Life Fitness is a premium-tier investment suited for facilities with high budgets.
Product Portfolio: Known for inventing the Elliptical Fitness Crosstrainer (EFX), Precor offers cutting-edge equipment for smooth and effective workouts, making it a leader among commercial gym equipment brands in India.
Investment & Verdict: A premium-tier investment, Precor is ideal for facilities focused on injury prevention and biomechanics. With its Peloton integration, it offers innovative connected fitness solutions.
Contact: Distributed in India by The India Fitness Connect Pvt. Ltd. (TIFC).
2.4 Hammer Strength
Brand & Market Position: A division of Life Fitness and the global leader in specialist strength equipment, Hammer Strength is the benchmark for performance-heavy gyms and athletic centers.
Product Portfolio: Pioneering iso-lateral movements, Hammer Strength offers heavy-duty racks, rigs, and selectorized machines, making it one of the best gym brands in India for strength training.
Investment & Verdict: A premium/specialist-tier investment essential for gyms targeting serious lifters or athletes. Built to last, it ensures a favorable TCO and immense brand equity.
Contact: Distributed through official Life Fitness channels in India.
Tier 2: Premier Indian Commercial Brands
These Made in India gym equipment manufacturers balance performance, durability, and affordability, making them the go-to for many commercial gym equipment brands in India.
2.5 Jerai Fitness
Brand & Market Position: Jerai Fitness, a veteran of the Indian fitness industry, leads the Made in India gym equipment category with over 12,000 setups across the country.
Product Portfolio: Offering durable strength equipment and turnkey gym setup services, Jerai is a top choice for Indian commercial gyms.
Investment & Verdict: Jerai represents a mid-range to upper-mid-range investment and is a reliable choice for most facilities. Its durability and reputation make it one of the best gym brands in India for commercial projects.
Contact:
Toll-Free: +91 1800 22 1112
2.6 Nortus Fitness
Brand & Market Position: One of India’s first ISO-certified gym equipment brands, Nortus Fitness is highly respected in the Made in India gym equipment category.
Product Portfolio: Offering a full range of commercial-grade cardio and strength equipment, Nortus is a trusted name among commercial gym equipment brands in India.
Investment & Verdict: A mid-range investment, Nortus is praised for quality, competitive pricing, and reliable service, making it a low-risk partner for gyms.
2.7 Viva Fitness
Brand & Market Position: Positioned in the upper-tier Indian segment, Viva Fitness is known for high-end equipment that adheres to global standards.
Product Portfolio: Viva offers a broad catalog of cardio and strength machines, often used in 5-star hotels and luxury setups.
Investment & Verdict: While product quality is often praised, concerns about poor after-sales service make Viva a high-risk investment. Extensive due diligence is advised.
Tier 3 & 4: Specialist & Value Brands
These include cheapest gym equipment brands and specialized options for home gyms or budget-conscious buyers.
2.8 PowerMax Fitness
Brand & Market Position: A leader in the value segment, PowerMax Fitness is a top choice for cheapest gym equipment brands targeting home and light-commercial markets.
Product Portfolio: With a focus on cardio equipment, PowerMax offers excellent value for money and outstanding customer service.
Investment & Verdict: A value to mid-range investment, ideal for budget-friendly gyms, corporate offices, or apartments.
2.9 Other Notable Brands
BullrocK Fitness: Known for its high-quality specialized strength equipment, BullrocK Fitness is a top choice for gyms focused on powerlifting, weightlifting, and CrossFit training. Their durable, performance-driven products are designed to withstand intense use, making them ideal for professional athletes and heavy gym traffic. BullrocK’s reputation for innovation and reliability positions it as a trusted leader in the strength training equipment market.
Fitline India: As a prominent Made in India gym equipment brand, Fitline India caters to both commercial gyms and home fitness setups. They offer a variety of products, from strength machines to cardio equipment, with a focus on affordability and accessibility. However, potential buyers should note concerns around after-sales service, making it essential to conduct due diligence before purchase. Fitline India is a significant player in the growing domestic fitness equipment sector.
Cosco: A household name in affordable fitness, Cosco is one of the cheapest gym equipment brands, perfect for those setting up basic or budget-friendly gym spaces. Their range includes treadmills, exercise bikes, and basic strength training options. Known for its ease of use and simplicity, Cosco remains a trusted choice for beginners or small-scale gym setups looking for cost-effective solutions.
BodySteelFitness: BodySteelFitness offers an extensive selection of gym equipment for various fitness needs, from strength training machines to cardio equipment. While their product range is impressive and appeals to both home and commercial users, some customer reviews highlight issues with after-sales service. It’s important to review feedback carefully before making a purchase. Despite this, BodySteelFitness is recognized for its commitment to offering diverse and quality fitness solutions.
Reach Fitness: A top choice for those seeking compact and space-saving cardio equipment, Reach Fitness focuses on providing value-driven solutions for home gyms and smaller commercial setups. Their products, including treadmills, ellipticals, and exercise bikes, are designed for convenience and reliability. Reach Fitness stands out for its affordability and innovation in the home fitness equipment market, catering to users who prioritize functionality and efficiency.